Dating tagline examples
If these clever adverts for Heinz look kind of familiar, it's with good reason.They originally featured in an episode of Mad Men where Don Draper tried to pitch a series of ads showing food that goes great with ketchup, but without the ketchup itself visible.If there's one thing we all know about KFC, it's that it's finger-lickin' good, and it's this irrefutable fact that's inspired this series of frankly unsettling print ads.In them, everyday objects suddenly sprout mouths wherever your fingers might touch them, in the hope of licking off a little of the Colonel's chickeny goodness.Created for Fevikwik Instant Adhesive, it's one of a three-part print advertisement series that uses clever illustration and a monochrome colour scheme to its fullest potential.Created by DLV BBDO in Milan, Italy, this simple execution works wonders for music magazine Rolling Stone.As Paul Arden states in It's Not How Good You Are, It's How Good You Want To Be: "Print advertising should be recognisable at a hundred paces, and it should be obvious who it's an ad for without seeing the brand name."No matter what the medium, you still need a concept that's going to stick in people's minds.
Using a signature-like font also showcases the rock star aesthetic.The intricate illsutration in the bark is a lovely touch.Ogilvy & Mather once again prove themselves as print advertisement masters with this clever approach to allergy medicine.One child is holding something that's been banned in America to protect them, with the audience asked to guess which one.
This ingenious pad campaign by Ogilvy & Mather for travel brand Expedia uses airport IATA codes to great effect.
Wieden Kennedy London was tasked with raising the profile of Chambord among a target audience of women aged 24-35.